Picture when the sportsbook program in the state teamed up that many thought would develop into its main rival.
Well, that’s almost exactly what occurred.
FanDuel Sportsbook and Fox Bet will continue to operate as separate entities in the emerging NJ sports gambling market although the two goods’ parent companies announced plans to combine.
And at least it’s business as usual for both sportsbook apps.
But the result of this merger is that just two of the biggest sportsbook brands of New Jersey under a single umbrella will be alongside poker sites and online casinos.
Basically, Flutter Entertainment, formerly Paddy Power Betfair, agreed to buy The Stars Group (TSG) on Wednesday at a $6 billion deal. The deal is anticipated to close in 2020.
Stars Group, of course, is the firm behind PokerStars. Back in Mayit partnered with broadcasting giant Fox to establish the Fox Bet-branded NJ sportsbook.
The rebranded BetStars app, fox Bet, launched in NJ a month before the start of the NFL season. Pundits expected it to challenge FanDuel for the nation’s sports gambling crown as an NFL broadcast partner thanks to its standing.
But does FanDuel tie into all of this?
The former Paddy Power Betfair united FanDuel back prior to the launch of lawful NJ sports gambling. The company has taken about the FanDuel name for the US operations.
Plus it has done well on its own, getting the online sports betting operation in NJ. Plus, it’s definitively NJ’s top sports betting operation.
Flutter and Stars Group posted combined annual revenues of $4.7 billion final year. That makes the company the largest online gaming and sports gambling operator on the planet.
The merged company will call Dublin, Ireland and maintain its listing on the London Stock Exchange. Flutter investors will own nearly 55 percent of the firm using the remaining 45 percent being owned by The Stars Group shareholders.
All this would be to just say that Flutter and The Stars Group becoming one company means a swath of NJ online gambling is now under a single umbrella.
Both companies operate other online websites in NJ including??PokerStars NJ, PokerStars Casino, and Betfair Casino.
It appears all the online gaming products of the merged company will continue to operate as normal.
At the very least, Flutter CEO Peter Jackson said that the firm remains committed to the higher-grossing Fox Bet and FanDuel brands after the merger:
Nevertheless, Fox along with FanDuel Bet will move onto a single operating system. It isn’t known which platform will be the preferred one. And both brands will continue to exist and serve Pennsylvania gambling markets and the New Jersey that they do.
This means FanDuel will still continue to control in NJ and grow in PA along with its upcoming sister website, Fox Bet.
And larger wills also grow .
The firm has secured sports betting accessibility due to deals with Penn National Gaming and Boyd Gaming, in as many as 24 states.

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