(CNN) — Demetrious Johnson is well known for his quick hands in the ring, but as soon as the gloves are off his fingers are fairly nimble also.
“Mighty Mouse”Johnson abandoned UFC to get ONE Championship at 2018 and as part of his move became the origin of their new esports venture.
The former UFC flyweight champion also has had a endorsement using Microsoft Xbox and is a streamer, a hardcore gamer.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the beginning, people were just like’no one is going to watch somebody else play video games. It is absolutely absurd. I’m not likely to do it’
“But now you have companies such as Twitch and Mixer who are creating so much revenue with advertising revenue from such awesome streamer personalities.
“A lot of Some Championship’s fans are millennials and millennials adore gaming. I like gaming so I was like’yeah I totally support this.'”
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A new market
While One Championship has become the”biggest global sports media property in Asian history,” they’ve yet been able to move that dominance into the rest of the globe.
After returning to the legendary Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is looking to penetrate the North America market.
The company has signed up a three-year broadcast deal with TNT, which means a portion of their shows are streamed on B/R Live, while programs are set up for a show in New York for 2020.
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“There’s the north American promotion, that’s that the UFC, and that is the king of the mountain,” Johnson explained.
“Then you have the Eastern side, that is One Championship, that’s the king of this hill there.
“One Championship are more focused on telling stories. It’s the home of martial arts.
“It doesn’t just celebrate mixed martial arts, but also enrolls Kickboxing, Muay Thai, Summit Wrestling and they have had a boxing game.”

Read more: https://www.woodexperience.be/2019/10/19/mark-sampson-replaces-dino-maamria-at-stevenage/